Assistant Manager/ Manager - Monetisation & Brand Growth

The Team
This role sits within Strategy & Media Monetisation at Purplle. The team owns Purplle's media
and monetisation business — building commercial products that brands pay for, and building the
infrastructure to prove those products work.

About the Role
Purplle's off-platform monetisation business helps brands grow on Purplle by reaching its beauty
audience outside the app — through managed influencer programs, performance campaigns,
sampling, and newer models actively being developed. The portfolio is expanding.
This role owns the off-platform monetisation business end-to-end: the product portfolio, the GTM
strategy, the revenue number, and the team that delivers it.
You will identify new off-platform marketing levers, write the business requirements to get them
built, design how they're packaged and priced, and sell them. You will manage a team of
influencer managers who own delivery. You will hold the brand relationship from first
conversation through deal closure, campaign delivery, and renewal.
This is not a campaign execution role. It is a commercial and product strategy role with full P&L
accountability.

What You Will Do
Portfolio Strategy and GTM
● Own the GTM strategy for the entire off-platform monetisation portfolio — how products
are positioned, packaged, priced, and sold
● Identify gaps in the off-platform marketing stack and build the commercial case for new
levers
● Write business requirements for new monetisation products and work with the product
team to get them built
● Design the launch strategy for new products — brand targeting, pricing rationale, pitch
narrative, sales process
● Track portfolio performance and recommend adjustments to product mix, pricing, and
GTM approach
Commercial Ownership

● Own the revenue target for off-platform brand growth programs
● Build and manage an active brand pipeline — proactive and outbound, not
inbound-dependent
● Lead brand conversations from prospecting through negotiation, contract closure, and
billing
● Drive renewals and upsells at every post-campaign readout
Program Design and Delivery
● Design brand growth programs combining influencer marketing, performance
campaigns, sampling, and emerging formats — matched to brand objectives, audience
strategy, and budget
● Define measurement approach and commit to outcome ranges at deal closure
● Coordinate program execution across your team and internal functions
● Deliver post-campaign readouts with actual vs committed outcome comparisons
New Product Development
● Identify whitespace in Purplle's off-platform monetisation stack through brand
conversations, market signals, and platform data
● Size the commercial opportunity and build the internal business case
● Write detailed business requirements for product and tech — what needs to be built,
why, and what commercial success looks like
● Own the GTM when the product is ready to sell
Team Management
● Lead and manage a team of influencer managers
● Set campaign briefs, quality standards, and delivery expectations
● Own hiring, onboarding, and performance management for the team
Internal Stakeholder Management
● Work with KAMs on brand relationships, pipeline, and onboarding dependencies
● Brief marketing and product on program requirements and timelines
● Partner with analytics for measurement design and post-campaign reporting
● Coordinate with in-app media team to ensure off-platform and on-platform surfaces are
aligned before campaigns go live
External Stakeholder Management
● Own the relationship with brand KAMs, category managers, and where relevant, brand
leadership
● Navigate brand-side budget approvals and internal dependencies
● Present program proposals and post-campaign readouts to senior brand stakeholders

What You Will Bring
Experience
● 3 to 5 years across digital marketing, influencer marketing, demand generation, media
monetisation, or a combination
● Has carried a revenue or pipeline number with end-to-end ownership — not execution
post-sale
● Has managed a team with accountability for output quality and performance
● Has worked in environments requiring cross-functional alignment without direct authority
● Prior exposure to product development or GTM for new commercial products is a strong
advantage
Skills and Knowledge
● Deep working knowledge of influencer marketing — creator selection, briefing,
amplification, and measurement
● Solid understanding of performance marketing (Meta, Google) and attribution
● Can write a business requirement that a product team can act on
● Can build a commercial proposal and present it to a brand marketing or category team
● Comfortable with platform and campaign data
● Clear written and verbal communication across internal and brand-facing contexts
What Will Make You Stand Out
● Experience on a marketplace, platform, or media business
● Exposure to D2C or FMCG brand teams — understands how brand budgets move and
what brand managers are accountable for
● Has GTM'd a new commercial product, not just sold an existing one
● Has built a pipeline proactively rather than managed inbound

Based in: Mumbai