Digital Marketing Specialist (LinkedIn Research & Content B2B Tech)
Frenus GmbH
We're Frenus, a Germany-based market research & execution firm that helps companies like Mercedes-Benz, Deutsche Telekom, Hilti, and Zoom make better strategic decisions and connect with their audiences. We support our clients with market intelligence, community building, and sales enablement, all focused on B2B tech, digitalization, and innovation. Now we're growing our own marketing engine and looking for someone who's sharp, curious, and ready to help us shape Frenus' digital presence, post by post, edition by edition. What you ́ll do You'll work directly with Varun (Senior Digital Marketing Manager), our Marketing team and our Management to run and grow Frenus' content & community output across LinkedIn, Beehiiv, and our Webflow blog. Your role is built on research quality, tool fluency, and a genuine interest in B2B topics. Core Focus: ICP & Post Research The heart of the role. Identify and analyze high-quality LinkedIn posts from our ideal customer profiles across fice main topics including B2B Marketing, Smart Manufacturing, Next-Gen Vehicles, and PE & M&A. Surface what's resonating, what's hype, and what deserves a wider audience. LinkedIn newsletters: Research, structure, and support publishing 15 bi-weekly newsletter editions bi-weekly across our full portfolio Beehiiv editions: Draft and manage our Beehiiv newsletter editions, structured, visual, and consistently valuable Webflow blog: Write and publish summary articles for each newsletter edition on our Webflow website, clean, concise, optimized. Trend monitoring: Stay on top of B2B tech, digitalization, and consulting topics. Know what's emerging and what's noise Content & engagement: Support LinkedIn post writing, comments, and community engagement using current best practices Events support: Help organize and promote online events like webinars and roundtables as part of the content calendar What We're Looking For LinkedIn is your playground, you've used it actively
Vacancy posted 23 days ago
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