Brand Digital Marketing Head

This role is for one of the Weekday's clients

Salary range: Rs 950000 - Rs 1250000 (ie INR 9.5 - 12.5 LPA)

Min Experience: 5+ years

Location: Noida, Delhi
JobType: full-time

We are looking for an experienced Brand & Digital Marketing Head to lead the brand strategy and digital marketing initiatives for a healthcare and aesthetic-focused business. The ideal candidate will have strong expertise in branding, digital marketing, and team management, along with relevant experience in dermatology, skin clinics, aesthetic clinics, cosmetics, or healthcare .

This role requires a strategic and hands-on marketing leader who can strengthen brand positioning, drive digital growth, and manage a multidisciplinary marketing team.

Requirements

Key Responsibilities

• Develop and execute the overall brand and digital marketing strategy aligned with business objectives.
• Strengthen brand positioning, visibility, awareness, and customer engagement across digital and offline channels.
• Plan and manage digital marketing campaigns across relevant platforms to drive brand awareness, leads, and customer acquisition.
• Develop content and communication strategies that align with the brand's identity, target audience, and healthcare positioning.
• Lead and manage a team comprising SEO specialists, content writers, video editors, website developers , and other marketing professionals.
• Set clear goals, monitor team performance, and ensure timely execution of marketing initiatives.
• Work closely with creative and content teams to maintain consistent brand messaging and visual identity.
• Oversee website performance, SEO initiatives, content production, social media presence, and digital campaigns.
• Analyze campaign performance, customer engagement, traffic, leads, and other relevant marketing metrics to optimize strategies.
• Collaborate with internal stakeholders to identify new opportunities for brand growth and customer acquisition.
• Stay updated on emerging trends in healthcare, dermatology, aesthetics, cosmetics, social media, and digital marketing.
• Ensure all brand communications maintain a professional, consistent, and high-quality standard.

Required Experience

• Proven experience in Brand Marketing and Digital Marketing , preferably in healthcare, dermatology, skin clinics, aesthetic clinics, or cosmetic businesses.
• Candidates with prior experience working with dermatology clinics, skin clinics, aesthetic centers, cosmetic brands, or healthcare organizations will be strongly preferred.
• Demonstrated experience managing multidisciplinary marketing teams.
• Strong understanding of SEO, content marketing, social media, website marketing, and digital brand building.
• Excellent English communication skills, both written and verbal.
• Strong understanding of brand strategy, positioning, consumer communication, and digital growth.
• Ability to work strategically while remaining hands-on with execution.
• Strong analytical, leadership, communication, and stakeholder management skills.

Must-Have Skills

• Digital Marketing Head
• Brand Marketing
• Team Management
• Healthcare / Dermatology Marketing

Good-to-Have Skills

• Excellent English Communication
• Brand Strategy & Knowledge
• SEO
• Content Marketing
• Healthcare / Aesthetic Industry Experience