Lead Generation Manager

Job Title:

Lead Generation Manager Experience:

10–15 years CTC:

Up to ₹12 LPA

(commensurate with experience) Location:

Full-Time | Remote (Work From Home) Working Days:

Monday to Saturday Working Hours:

10:00 AM – 7:00 PM

About the Role: We are looking for an experienced Lead Generation Manager to drive, scale, and manage end-to-end lead generation operations across LinkedIn, Instagram, and other digital/social media platforms, while also leading a team of lead generation executives. Key Responsibilities: Develop and execute multi-channel lead generation strategies across LinkedIn, Instagram, Facebook, YouTube, and other relevant social platforms Identify, test, and implement new lead generation channels including paid ads, organic content, email marketing, SEO/SEM, webinars, referral programs, and influencer collaborations Build, manage, and continuously optimize a strong pipeline of qualified leads for the sales team Plan, execute, and monitor paid campaigns (LinkedIn Ads, Meta Ads, Google Ads) to maximize ROI and minimize cost-per-lead Use LinkedIn Sales Navigator and similar tools for targeted prospecting and outreach Work closely with the content and design teams to create lead magnets, landing pages, ad creatives, and email campaigns Manage and optimize CRM systems (HubSpot, Zoho, Salesforce, etc.) for lead tracking, scoring, and nurturing Set up automated lead nurturing workflows and follow-up sequences Track, analyze, and report on key metrics: lead volume, cost per lead, conversion rates, channel-wise ROI, and campaign performance Coordinate with the sales team to ensure lead quality, smooth handover, and feedback loop for continuous improvement Stay updated on platform algorithm changes, emerging tools, and industry trends to keep strategies effective Manage relationships with external agencies, vendors, and freelancers as required Team Handling Responsibilities: Lead, mentor, and manage a team of lead generation executives/associates Assign daily/weekly/monthly targets and monitor individual and team performance Conduct regular team meetings, training sessions, and skill-development initiatives Set KPIs/KRAs for team members and conduct periodic performance reviews Foster a collaborative, target-driven team culture Handle team scheduling, workload distribution, and resource planning Recruit, onboard, and train new team members as the team scales Act as a point of escalation for team-related issues and resolve conflicts effectively Report team performance and progress to senior management Required Skills & Experience: 10–15 years of overall experience in lead generation/digital marketing, with at least 3–5 years in a team handling/managerial role Hands-on expertise with LinkedIn, Instagram, Facebook, and other social platforms for B2B/B2C lead generation Strong command of CRM and marketing automation tools Proven experience managing paid social/digital ad campaigns Strong analytical and reporting skills (Excel/Google Sheets, dashboards) Excellent leadership, communication, and people-management skills Ability to multitask, prioritize, and work under targets/deadlines Preferred Qualifications: Bachelor's/Master's degree in Marketing, Business Administration, or related field Digital marketing certifications (Google, Meta, HubSpot, LinkedIn) preferred Prior experience in [industry – fill in] preferred Compensation:

Up to ₹12,00,000 per annum, based on experience and fit.