PPC Specialist

ROLE : PPC Specialist
 LOCATION : Mumbai (Marol-Andheri)
 WORKING DAYS : Monday to Friday(Sat – Sun Off)
 JOB OVERVIEW: We are looking for a results-driven PPC Specialist to join our marketing team. In this role, you will be responsible for planning, executing, and optimizing paid advertising campaigns across multiple platforms to drive traffic, conversions, and ROI..
 ROLES AND RESPONSIBILITIES: 
 Plan, create, and manage PPC campaigns across Google Ads, Bing, and social media platforms.
 Conduct keyword research, audience targeting, bid management, and budget allocation.
 Optimize ad copy, landing pages, and bidding strategies to improve conversion rates.
 Monitor and analyze campaign performance, generating detailed reports on KPIs and ROI.
 Test and implement new PPC strategies to maximize efficiency and results.
 Coordinate with creative and content teams to develop engaging ad materials.
 REQUIRMENT: 
 Bachelor’s degree in Marketing, Business, or a related field.
 Proven experience managing PPC campaigns.
 Proficiency with SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.).
 Hands-on experience with Google Ads, Bing Ads, and social media advertising platforms.
 Strong analytical skills with the ability to interpret data and generate actionable insights.
 Excellent communication and organizational skills.
 Ability to manage multiple projects and meet deadlines in a fast-paced environment