Senior Performance Marketer

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Performance Marketer based in India. We are looking for a results-driven Senior Performance Marketer to accelerate user acquisition and drive the global growth of a rapidly scaling AI technology business. In this hands-on role, you will take ownership of high-budget paid acquisition campaigns, optimize existing channels, and identify new opportunities to expand market reach. You will work closely with senior marketing leadership, using data, creativity, and experimentation to improve campaign performance and maximize return on investment. From developing acquisition strategies and testing creative concepts to optimizing landing pages and conversion funnels, you will have a direct impact on business growth. You will also help scale emerging channels, build efficient marketing systems, and introduce automation to support sustainable performance. This is an opportunity to join a fully remote, international team at the forefront of AI innovation, with significant ownership and room to shape growth strategy. Accountabilities - Take full ownership of one or two paid acquisition channels, such as Meta, TikTok, Google, Snapchat, Apple Search Ads (ASA), or native advertising platforms, with opportunities to expand responsibilities based on results. - Manage, optimize, and scale high-performing acquisition campaigns, progressively increasing advertising budgets while maintaining target customer acquisition costs (CAC) and return on advertising spend (ROAS). - Build and optimize scalable user acquisition funnels, from campaign setup and audience targeting to landing pages and conversion optimization. - Conduct high-velocity experiments across creatives, audiences, placements, bidding strategies, and campaign formats to identify growth opportunities and improve performance.

- Monitor campaign performance daily using analytics and tracking tools such as Voluum, Google Analytics 4 (GA4), and internal reporting dashboards. - Analyze key performance indicators, including CPA, CAC, ROAS, lifetime value (LTV), retention, and cohort behavior, translating insights into actionable acquisition strategies. - Develop and maintain reporting frameworks and dashboards to support data-driven decision-making, identify performance trends, and guide budget allocation. - Lead the creative briefing process by identifying effective hooks, messaging angles, formats, and concepts based on campaign performance and audience insights. - Collaborate with content, creative, and product teams to develop high-converting advertising assets and landing pages, continuously improving the customer journey. - Implement creative testing systems and processes to reduce creative fatigue, increase production velocity, and maintain campaign effectiveness at scale. - Build and maintain strong relationships with advertising platforms, traffic sources, and external partners, negotiating premium placements and customized commercial opportunities. - Research and test new acquisition channels, advertising networks, formats, and tools, establishing clear evaluation criteria before scaling successful initiatives. - Stay informed about advertising ecosystem developments, platform policies, algorithm changes, and market trends, adapting strategies to maintain performance and compliance. - Identify opportunities to automate campaign management, reporting, and acquisition workflows through internal tools and technology. - Create standard operating procedures, playbooks, and structured experimentation pipelines to improve operational efficiency and support sustainable growth. - Contribute to ambitious user acquisition objectives, including scaling existing campaigns to more than three times their current budgets and supporting significant expansion of the global user base.