Manager - Ad Sales (North - Large Client Sales), SonyLIV

SonyLIV is seeking an experienced Manager – Ad Sales (North – LCS), Digital Business . The primary role of the incumbent is to drive partial top-line and bottom-line responsibility for the Digital Business in the North India region. POSITION SPECIFICATION Education: MBA preferred Experience: 7–12 years of total experience Essential Expertise: A background in digital advertising sales is preferred. Candidates with TV sales experience may also be considered, especially those with exposure to impact selling and large clients. Desirable Experience: Must be well-versed with client strategies and advertising agencies in North India, with strong agency and client contacts. KEY RESPONSIBILITIES Maximize monetization opportunities by building and expanding the client base, while consistently creating demand for digital solutions. Act as SonyLIV’s ambassador in the market for owned agency relationships and be responsible for shaping long-term business plans to position SonyLIV as the preferred partner. Strategize to secure a steady revenue base by acquiring long-term commitments. Manage end-to-end stakeholder relationships with minimal supervision. Develop preferred partnerships with top digital advertisers through strong understanding of brands, marketing plans, and past campaign performance, while ensuring seamless execution of deals. Drive in-depth account management through customized properties, innovative deals, and digital brand solutions for key launches. Build, manage, and scale a strong revenue pipeline across advertisers and agencies, while maintaining monthly Ad Sales revenue targets. Execute effective sales planning aligned with seasonal trends to ensure optimal inventory utilization and maximize ROI. Focus on account development to build long-term business associations with clients. Conceptualize and implement innovative advertising packages t