Senior Social Media Manager

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary: 

Please note that the work location will be Bangalore

As our Senior Social Media Manager, you will take full ownership of the content roadmap, community engagement, and organic growth strategy. By blending creative intuition with rigorous optimisation, you will maximise reach and build a highly engaged, loyal subscriber base from the ground up.

You will play a pivotal role in bringing this technology to life for a global community of developers and businesses. Your mission is to architect and execute developer marketing strategies that transcend traditional social presence. You will engineer conversations that build momentum, driving deep brand resonance and long-term loyalty for the suite of products.

Role: 

• Strategic Content Mapping: Architect and maintain a rolling 30-60-90 day content roadmap that aligns with brand objectives and emerging developer trends.
• Production Synergy: Partner with cross-functional production teams to ensure all assets meet rigorous best practices and hit delivery milestones.
• Execute end-to-end publishing workflows, crafting high-CTR titles and deep-dive metadata strategies that balance "searchability" with "clickability" to dominate Search and Suggested feeds.
• Performance Intelligence: Conduct daily deep-dives to synthesise data into actionable creative pivots.
• Growth Iteration: Lead A/B testing frameworks for thumbnails and titles while staying ahead of algorithm shifts and emerging platform features.
• Community Cultivation: Act as the strategic voice in the comments and Community Tab, fostering a high-loyalty environment and translating audience sentiment into insights for the creative team.
• This role requires proven expertise in maximizing audience growth and discovery on premier video content channels, ensuring strong alignment with overarching client developer marketing strategies.

You:

• BA/BS degree or equivalent experience
• 7+ years of experience in growth marketing
• Strong experience engaging and growing highly technical, developer, or B2B audiences, demonstrating the ability to translate complex concepts into accessible, high-engagement content.
• Demonstrated familiarity with cloud computing, software development, or enterprise technology ecosystems is highly preferred.
• Extensive experience in social media content creation, including mastery of SEO tools and video editing.
• Strong analytical capability to interpret performance data and optimise retention strategies.
• Exceptional copywriting and communication skills, with a focus on translating complex concepts into engaging, user-friendly messaging.
• Proven ability to manage cross-functional projects and maintain strong relationships within a collaborative agency-client model.
• A proactive approach to problem-solving and the ability to work confidently without close supervision.

• Exceptional verbal and written English communication and presentation skills.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.