PR Executive | Earned Media & Brand Visibility
Full-time
Harmony United Psychiatric Care
Job Role: PR Executive | Earned Media & Brand Visibility
Location: Hyderabad, Telangana
Company: Harmony United Medsolutions Pvt. Ltd.
About Us:
Harmony United Medsolutions Pvt. Ltd. (HUMS) is a dynamic and innovative company dedicated to transforming the healthcare industry. With nine years of experience, we specialize in delivering end-to-end healthcare management services, including medical billing, accounts receivable management, and other critical healthcare operations.
We support Harmony United Psychiatric Care, a US-based healthcare organization. At HUMS, we are driven by excellence, innovation, and continuous growth as we expand our footprint in the healthcare sector.
Position Overview:
The Publicist / Earned Media – Senior Executive is responsible for executing and supporting earned media initiatives that enhance brand visibility and strengthen the organization’s reputation in the behavioral health and healthcare space.
This role focuses on proactive media pitching, content development, journalist engagement, and securing consistent press coverage. The ideal candidate is a strong communicator with hands-on experience in public relations execution and media outreach.
Responsibilities:
Earned Media Outreach
- Identify and execute earned media opportunities for:
- Service launches (e.g., TMS therapy, group therapy)
- New clinic openings and expansions
- Healthcare awareness campaigns and events
- Industry trends and timely news opportunities
- Build and maintain updated media lists (local, regional, healthcare trade)
- Pitch stories via email, phone, and digital platforms
- Follow up consistently to secure media coverage
Content Development
- Draft press materials including:
- Press releases
- Media advisories
- Pitch emails and story angles
- Support creation of press kits (fact sheets, leadership bios, images, and media assets)
- Coordinate with internal teams to:
- Gather accurate information
- Develop leadership quotes
- Ensure brand messaging and compliance alignment
Media Relations Support
- Build and maintain relationships with journalists, editors, and producers
- Support coordination of interviews and media requests
- Track media coverage and ensure accuracy of published content
- Maintain records of outreach activities and responses
Platform Execution
- Monitor and respond to media opportunities via platforms such as Qwoted and HARO
- Identify relevant journalist queries and submit timely responses
- Support ongoing media engagement efforts
Reporting & Tracking
- Track media coverage and outreach performance
- Assist in monitoring campaign effectiveness
- Provide updates on pitching activity and media wins
Requirements:
- Bachelor’s degree in Marketing, Communications, Journalism, or related field
- 3–5 years of experience in public relations, media relations, or communications
- Strong writing and content development skills
- Experience in pitching and securing media coverage
- Familiarity with healthcare, lifestyle, or regulated industries preferred
- Experience with Quoted and HARO platforms is a plus
- Strong attention to detail and organizational skills
- Ability to manage multiple pitches and deadlines in a fast-paced environment
Preferred Experience:
- Exposure to healthcare or behavioral health communications
- Experience supporting multi-location or growing organizations
- Existing media network or journalist relationships (preferred)
Diversity, Equality & Inclusion:
At HUMS, we are committed to fostering a diverse and inclusive workplace. We encourage applications from individuals of all backgrounds regardless of gender, race, ethnicity, religion, disability, age, or orientation. We believe diversity strengthens innovation and organizational success.
Benefits:
- Competitive salary (including EPF and PS)
- Health insurance
- Four-day work week (Monday–Thursday)
- Career growth and professional development opportunities
- Additional benefits such as food and cab drop facilities
Application Process:
Interested candidates should submit their updated resume along with a cover letter highlighting relevant experience and suitability for the role.
Vacancy posted 14 days ago
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