SEO Specialist

SEO Specialist

Calicut

Key Responsibilities

Build and execute a long-term SEO content strategy across the full funnel

Conduct keyword research targeting India and US markets

Create detailed content briefs and maintain an editorial calendar

Optimize existing content regularly based on performance data

Handle on-page SEO — titles, meta, headings, internal linking, and structure

Run periodic site audits and coordinate technical fixes with the dev team

Optimize content for AI search platforms (Google AI Overviews, Perplexity, ChatGPT Search, Claude etc)

Execute link building through outreach, digital PR, and community presence

Track and report on organic traffic, rankings, and AI visibility monthly

Essential Skillset/s

Proficient in GA4 and Google Search Console

Understanding of E-E-A-T principles

Familiarity with GEO and AI search optimization (Google AI Overviews, Perplexity, ChatGPT Search, Claude etc)

Qualification:

Bachelor’s  Degree

Work Experience:

1-3 years