Founding GTM Lead / Revenue Operations & Growth

Founding GTM Lead – Revenue Operations & Growth

Location:

India (Remote/Hybrid) – Must have overlap with US working hours Experience:

4–8 Years Salary:

₹80,000 CTC per Month

Role Overview We are looking for a highly entrepreneurial

Founding GTM Lead

to build and scale our go-to-market engine across inbound marketing, outbound sales, partnerships, and revenue operations. This role combines the responsibilities of a: Growth Lead Revenue Operations Manager Demand Generation Lead Outbound Strategist GTM Operator You will work directly with the founders to build scalable growth systems and drive revenue as the company continues to scale.

Key Responsibilities Inbound Growth & Demand Generation Develop and execute SEO and organic growth strategies. Improve website rankings for high-intent healthcare-related keywords. Drive inbound pipeline through content, landing pages, and conversion optimization. Create and manage blogs, case studies, industry reports, benchmarks, and thought leadership content. Optimize website conversion funnels and lead capture mechanisms. Build founder-led and company-led LinkedIn growth initiatives. Manage webinars, newsletters, and content marketing programs. Develop vertical-specific messaging for healthcare segments such as dental, medspa, optometry, and other specialties. Marketing Automation Set up and optimize lead nurturing journeys and lifecycle email campaigns. Build lead scoring systems and automated follow-up workflows. Improve conversion rates across the funnel from inquiry to demo and closed deals. Outbound & Pipeline Generation Build outbound GTM systems for US and international markets. Define ICPs, account segmentation, and targeting strategies. Develop outreach playbooks using email, LinkedIn, referrals, and events. Manage sequencing tools and outreach workflows. Support SDR operations and outbound experimentation. Build processes for conference follow-ups and lead activation. Revenue Operations & Funnel Management Own CRM management, hygiene, reporting, and optimization. Define funnel stages, dashboards, and pipeline reporting. Analyze CAC, conversion rates, and GTM performance metrics. Improve lead routing, attribution, and sales processes. Build weekly and monthly GTM performance reports for leadership. Establish scalable GTM systems and operational processes. Partnerships & Growth Initiatives Support channel and referral partnerships. Coordinate co-marketing campaigns and webinars. Build customer advocacy and referral programs. Identify and test new acquisition channels and growth opportunities.

Required Skills & Experience Must Have 4–8 years of experience in B2B SaaS GTM, Growth, RevOps, Demand Generation, or related roles. Strong understanding of SEO, inbound marketing, and content-led growth. Hands-on experience with CRM platforms (HubSpot preferred). Experience managing outbound sales workflows and pipeline generation. Strong analytical, operational, and problem-solving skills. Ability to work independently in a fast-paced startup environment. Excellent communication and execution capabilities.

Preferred Experience in Healthcare SaaS, Dental SaaS, or Vertical SaaS. Experience scaling GTM functions in early-stage startups. Familiarity with AI tools, automation workflows, and GTM technology stacks. Experience with webinars, lifecycle marketing, partnerships, and referral programs. Exposure to multi-market GTM across the US, UK, and APAC regions.

Tools & Platforms (Good to Have) HubSpot / Salesforce Apollo / Clay / Instantly / Smartlead Google Analytics & Search Console Ahrefs / SEMrush LinkedIn Sales Navigator Marketing Automation Platforms AI & Workflow Automation Tools

Success Metrics Performance will be measured based on: Inbound pipeline growth Outbound meetings generated SEO rankings and organic traffic growth Lead-to-demo conversion improvements GTM reporting accuracy and operational efficiency Contribution to ARR growth Funnel visibility and process scalability scales.