Senior Editor (Video + Design | Social, Amazon & Growth)

Role Summary

We’re not looking for just a video editor or just a designer.

We’re hiring a performance-first creative editor who can edit + design to turn raw footage and ideas into high-performing creatives across:

• Social media
  
• Paid ads
  
• Amazon / marketplace
  

Your mandate is simple:

Create content that stops scroll, holds attention, and drives conversion.

You will work closely with:

• Social Media Manager
  
• Videographer
  
• Growth & Performance Team
  
• Copywriters
  
• Designers
  

What You Will Own (KRAs)

1. High-Performance Video Editing (Core Ownership)

• Edit:
  • Reels / Shorts
    
  • UGC content
    
  • Ad creatives
    
  • Product demos
    
• Focus on:
  • First 3-second hook
    
  • Pacing & retention
    
  • Clear messaging
    

You are responsible for:

“Does this video stop scroll and hold attention?”

2. Multi-Platform Creative Adaptation

• Adapt content for:
  • Social media (Instagram, YouTube Shorts)
    
  • Paid ads (Meta, Google, YouTube)
    
  • Amazon (product videos, A+ content)
    

You are responsible for:

“Does this creative work in its platform context?”

3. Design + Visual Layer Integration

• Design:
  • Thumbnails
    
  • Text overlays
    
  • Static creatives
    
  • Amazon visuals
    
• Ensure:
  • Clean layout
    
  • High readability
    
  • Premium feel
    

You are responsible for:

“Does this look credible and high-quality?”

4. Creative Variation Engine

• Create:
  • Multiple variations from the same footage
    
  • Different hooks, cuts, and formats
    

You are responsible for:

“How many testable creatives can we generate?”

5. Amazon Creative Optimization

• Edit and design:
  • Product videos
    
  • A+ content visuals
    
  • Feature highlights
    

You are responsible for:

“Does this improve conversion on Amazon?”

6. Performance-Driven Iteration (Critical)

• Work with Growth team to:
  • Analyze performance data
    
  • Identify winning edits
    
• Translate insights into:
  • Better edits
    
  • Faster iterations
    

You are responsible for:

“How do our creatives improve every week?”

7. Cross-Team Collaboration

• Collaborate with:
  • Copywriters (scripts → execution)
    
  • Videographers (footage → output)
    
  • Designers (visual consistency)
    

KPIs (How You’ll Be Measured)

Core Metrics

1. Watch Time / Retention Rate
   • % of viewers watching till end
     

1. Hook Effectiveness (First 3 Seconds)
   • Scroll-stop rate
     

1. CTR (Click Through Rate)
   • Target: +15–30% improvement via edits
     

1. Conversion Rate Contribution (CVR)
   • Impact on:
     • Landing pages
       
     • Amazon listings
       

1. Creative Output Velocity
   • Target: 20–40 edited pieces/week
     

1. Variation Output
   • 3–5 variations per asset
     

1. Turnaround Time (TAT)
   • Fast turnaround from raw footage to final output
     

1. Platform Adaptation Quality
   • Performance across:
     • Social
       
     • Ads
       
     • Amazon
       

What “Good” Looks Like

• Edits feel:
  • Native
    
  • Fast
    
  • Engaging
    
• Designs are:
  • Clean
    
  • Readable
    
  • Premium
    
• Thinks in:
  • Hooks
    
  • Cuts
    
  • Variations
    
• Can clearly answer:
  
  “Why did this edit perform?”
  

What We Don’t Want

• Cinematic-only editors
  
• Designers who don’t understand video
  
• Editors who ignore performance data
  
• Slow, perfection-over-speed workflows
  

Requirements

Must-Have Skills

• Strong expertise in:
  • Adobe Premiere Pro / Final Cut Pro
    
  • After Effects
    
  • Canva / Photoshop / Figma
    
• Proven experience with:
  • UGC-style editing
    
  • D2C content
    
  • Short-form video
    

Bonus (Nice to Have)

• Experience in:
  • Health / Wellness category
    
• Understanding of:
  • Amazon marketplace creatives
    
• Basic knowledge of:
  • Performance marketing
    

Final Note

This is not a traditional editing role.

This is about building a high-velocity creative engine that drives:

• Attention
  
• Trust
  
• Conversion
  

We’re looking for someone who can think like a marketer and execute like a creator.