Associate Regional Director

• South Asia represents one of the university's primary international recruitment source markets.
• The role is predominantly anchored to India, with significant time spent in-market to support recruitment delivery, partner engagement, and the launch and operation of the Chennai India Hub.
• The post holder reports directly to the Director of Recruitment and Admissions and works closely with the Global Hubs team, academic schools, admissions, compliance, finance, and marketing to ensure joined-up delivery across the recruitment lifecycle.
• The role leads and coordinates a distributed regional recruitment model, managing traveling sales teams across South Asia to ensure consistent performance, strong market intelligence, and alignment to national priorities.
• The post holder translates regional insight into national strategy, working closely with the Chennai hub to align local delivery with a coordinated, India-wide recruitment, reputation, and engagement approach.

• Full accountability for achieving institutional student recruitment targets, conversion KPIs, and diversification objectives across India and South Asia, as agreed by the Executive Board.
• Ownership of regional forecasting, pipeline management, and recovery plans where delivery is underperforming.
• Direct responsibility for ensuring regional activity aligns with institutional priorities, risk appetite, and compliance requirements.
• Support for the transition from a regionally segmented model to a nationally coordinated platform, ensuring all activity contributes to broader objectives around market share, brand reputation, and long-term sustainability.
• Embedding careers-led recruitment approaches, partnering with the Chennai hub, industry stakeholders, and alumni networks to deliver immersive engagement activities such as careers and skills pop-ups, employer panels, and innovation events that strengthen the student value proposition.

• The third-party outsourced operating center in Pune
• Marketing and communications teams
• Global Hubs and academic partnership teams
• Collaborative partners connected to the student journey
• Academic schools and academic leadership teams
• International admissions
• The compliance team
• Alumni teams
• Finance

• Leading and developing regional recruitment teams and in-country representatives
• Setting regional operational priorities aligned with institutional targets
• Monitoring performance against application, offer, and enrollment objectives
• Ensuring compliance with UKVI requirements and university policies in market
• Ensuring the third-party operating center delivers against agreed SLAs and objectives

• Play a leading role in the establishment, launch, and operational success of the client's India Hub in Chennai.
• Work in close partnership with the Global Hubs team to embed recruitment operations, partner management, and conversion activity within the hub model.
• Collaborate with in-country marketing representation to co-design campaigns that reflect regional nuance across the north, west, and south, balancing consistent brand positioning with local relevance.
• Drive reputational activity in-market, working with central and in-market teams to identify opportunities such as national awards, media engagement, and thought leadership that strengthen institutional visibility and credibility.
• Work with the alumni and advancement team to integrate alumni advocacy, mentorship, and employer connections into recruitment and conversion activity.
• Align with partnership development activity by working closely with academic and partnership teams to:
  • Support the development of articulation and progression pathways into the UK campus
  • Strengthen relationships with key institutional partners
  • Identify and engage government bodies, sponsors, and scholarship providers
  • Ensure alignment between recruitment, partnerships, and sponsorship opportunities for a joined-up approach to market engagement and pipeline development

• Act as the senior regional lead for India and South Asia, engaging regularly with university stakeholders through clear, evidence-based reporting and recommendations.
• Collaborate across the institution with academic schools, admissions, compliance, finance, marketing, and Global Hubs to drive end-to-end recruitment performance.
• Provide clear, data-driven insight that informs institutional decisions, policy changes, and investment priorities related to South Asia source markets.

• Direct line management for a range of team members, including a regional recruitment manager and recruitment officers based in India and Nepal, covering performance management, objective setting, capability development, and accountability for delivery.
• Ensure clarity of roles, responsibilities, and reporting lines across the region.
• Lead a high-performance culture focused on delivery, transparency, and ownership.

• Operate flexibly to support UK-based leadership and governance, including regular availability during UK business hours and attendance at scheduled meetings where required.
• Attend priority institutional events, leadership forums, and agreed conferences as an expected part of the role.
• Plan and approve all travel in line with agreed recruitment priorities and budgets.

Excelon does not discriminate on the basis of race, religion, sex, gender, sexual orientation, national origin, marital or veteran status, disability, age, or any other characteristic protected by law.