IN-Senior AssociateBrand and Public PolicyMedia relationsIFSGurgaon

Line of Service

Internal Firm Services

Industry/Sector

Not Applicable

Specialism

IFS - Internal Firm Services - Other

Management Level

Senior Associate

Job Description & Summary

At PwC our people in corporate affairs and communications are responsible for managing and coordinating the organisations internal and external communications public relations and corporate reputation. They focus on developing and implementing strategies to effectively communicate the organisations mission values and initiatives to various stakeholders including employees customers investors media and the general public.

In public relations at PwC you will focus on managing and enhancing the Firms reputation through strategic communication and media relations. You will build strong relationships with stakeholders and promote the Firms brand and values.

*WhyPWC

AtPwC we believe in providing equal employment opportunities without any discrimination on the grounds of gender ethnic background age disability marital status sexual orientation pregnancy gender identity or expression religion or other beliefs perceived differences and status protected by law. We strive to create an environment where each one of our people can bring their true selves and contribute to their personal growth and the firms growth. To enable this we have zero tolerance for any discrimination and harassment based on the above considerations.

Job description and summary:

The AM/Manager in PwC Indias Brand and Public Policy team will play a pivotal role in building strategic brand alliances and enhancing the firms engagement with public policy institutions. This position requires a candidate with relevant experience in policy advocacy strategic brand building and stakeholder engagement to elevate PwCs brand presence and influence in critical policy areas.

Responsibilities:

Brand Building and Strategic Alliances:

• Develop and execute strategies to strengthen PwCs brand through partnerships and active participation in industry associations.
• Identify establish and nurture strategic brand alliances and networks that align with PwCs objectives.
• Represent PwC at key industry events forums and seminars to enhance brand visibility and credibility.

Industry and Market Awareness:

• Monitor and analyze key policy matters market trends and industry happenings that influence the business ecosystem.
• Identify opportunities for strategic partnerships and interventions that align with PwCs core areas of focus.
• Provide insights and recommendations to senior leaders on emerging policy issues and potential impacts on the business.

Curating Policy and Brand Interventions:

• Design and implement policy advocacy campaigns and initiatives to position PwC as a thought leader in areas of strategic importance.
• Collaborate with internal teams to develop and disseminate impactful policy position papers reports and whitepapers.
• Drive PwCs participation in industry consultations and policy development forums.

Engagement Cadence for Senior Leaders:

• Develop and maintain a structured engagement plan for PwC senior leaders with external stakeholders including academia quasi-regulators and think tanks.
• Facilitate and coordinate high-level meetings discussions and collaborations to advance PwCs brand and policy goals.
• Ensure consistent and impactful external communication to enhance stakeholder relationships.

Advocacy and Public Policy Efforts:

• Responsible for PwCs advocacy efforts by identifying and pursuing direct and indirect advocacy opportunities.
• Build coalitions and alliances to support PwCs policy advocacy objectives.
• Serve as an advocate for PwC on relevant policy issues at various platforms.

Qualifications and Experience:

• Bachelors degree in public policy Communications Business or a related field. A masters degree is strongly preferred.
• Minimum of 4-6 years of experience in policy advocacy public affairs or strategic brand management.
• Proven track record of building and maintaining strategic relationships with industry associations and public policy institutions.
• Strong understanding of the political and regulatory landscape in India and its impact on businesses.
• Demonstrated ability to draw upon and build personal networks to enhance brand & policy initiatives.
• Excellent communication negotiation and presentation skills.
• Ability to work collaboratively in a matrixed organization and influence cross-functional teams.

Metrics of Success:

• Successful development and execution of brand-building strategies resulting in enhanced brand recognition and reputation.
• Establishment of meaningful and strategic partnerships with key industry and policy stakeholders.
• Effective engagement of senior PwC leaders in high-impact policy forums and associations.
• Measurable progress in advocacy efforts evidenced by favorable policy outcomes for PwC.
• Positive feedback from internal and external stakeholders on brand and policy initiatives.

Mandatory skill sets:
Branding Public Policy Evaluations

Preferred skill sets:
Policy Advocacy

Years of experience required:

6 years

Education qualification:

MBA/PGDM

Education (if blank degree and/or field of study not specified)

Degrees/Field of Study required: Postgraduate (Diploma) MBA (Master of Business Administration)

Degrees/Field of Study preferred:

Certifications (if blank certifications not specified)

Required Skills

Branding Public Policy Evaluations

Optional Skills

Policy Advocacy

Desired Languages (If blank desired languages not specified)

Travel Requirements

Available for Work Visa Sponsorship

Government Clearance Required

Job Posting End Date

Required Experience:

Senior IC