Marketing and Growth Manager

TL;DR: We're looking for a hands-on Marketing & Growth Manager to join a fast-growing food brand's commercial team. You'll own end-to-end marketing execution for the US foodservice market, covering brand campaigns, go-to-market launches, lead generation, CRM, and sales enablement. If you're 4 to 8 years into a hybrid brand and growth marketing career and want to build something meaningful at a culture-forward food brand, this is the role.

Location:

Fully remote Role type:

Full-time, 3:30pm - 12:30am IST Reports to:

Chief Revenue Officer

About the opportunity You'll be joining the core commercial team of a modern US foodservice brand, working directly with the CRO and partnering daily with the Sales Development and Sales Operations functions. This is a builder role. The team needs someone who can translate brand strategy into pipeline-driving campaigns and give the sales team the tools they need to win. You'll own the full marketing funnel across foodservice channels including restaurant, hospitality, healthcare, and convenience, with real scope to shape how the brand shows up in the US market.

What you'll do Partner with the Sales Development Manager on lead quality, handoff timing, and campaign journeys that support opportunity initiation and pipeline progression Run go-to-market campaigns across digital, social, and alternate media with the creative team, focused on the US foodservice market Own lead generation and lifecycle marketing across email and CRM, from segmentation through to retention Build sales enablement assets including email sequences, sell sheets, and playbooks Build brand visibility on LinkedIn and Instagram through following, commenting, and publishing relevant content Support key customer programs across POS, merchandising, and platforms like Instacart and Uber Eats Track full-funnel KPIs and use CRM and sales insights to continuously refine campaigns

Who we're looking for 4+ years in brand, growth, or lifecycle marketing with direct ownership of execution Hands-on with CRM and email platforms such as Salesforce or Klaviyo, and familiar with prospecting tools like Apollo.io or Hunter Worked closely with a sales or sales development function and are comfortable across digital channels and social platforms including LinkedIn and Instagram You balance strategy with execution and can build the campaign yourself You flag issues early and bring solutions without being prompted You use data to make decisions and communicate findings clearly to stakeholders Strong written English across copy, briefs, and stakeholder updates Able to manage multiple workstreams across brand, growth, and enablement at once Comfortable in a lean, fast-moving team where ownership is expected from day one

Bonus points if you have A background in food and beverage, CPG, foodservice, or hospitality Experience supporting customer launches or in-market retail and foodservice programs A genuine understanding of Gen Z and Millennial consumer culture and modern food brands

Note : By submitting your application, you consent to being contacted by Growthbuddy via phone call for screening purposes.