Digital Marketing Executive
Rs 3 - 5 lakhs p.a.Venpep Solutions
Key Requirement
We are looking for a Digital Marketing Executive with strong hands-on experience in Google Ads and Meta Ads . The ideal candidate should have proven experience in planning, executing, optimizing, and analyzing paid advertising campaigns to drive leads, conversions, and business growth.
Key Responsibilities
- Plan, execute, and manage Google Ads and Meta Ads campaigns .
- Develop effective paid advertising strategies based on business objectives.
- Monitor and optimize campaigns for CTR, CPC, CPL, conversions, and ROI .
- Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
- Manage daily advertising budgets and ensure efficient utilization.
- Create and test different ad copies, creatives, audiences, and landing pages.
- Track campaign performance and provide regular reports with actionable insights.
- Identify opportunities to improve lead quality and conversion rates.
- Work closely with the content and design teams to develop high-performing ad creatives.
- Stay updated with the latest Google Ads, Meta Ads, and digital advertising trends.
Required Skills
- 2–4 years of hands-on experience in Digital Marketing.
- Strong expertise in Google Ads and Meta Ads is mandatory.
- Proven experience in Lead Generation and Performance Marketing .
- Good knowledge of Google Analytics and Google Tag Manager.
- Understanding of conversion tracking, remarketing, audience targeting, and campaign optimization.
- Strong analytical and problem-solving skills.
- Good communication and reporting skills.
- Ability to analyze campaign data and make data-driven decisions.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Google Ads / Meta Blueprint certification will be an added advantage.
Vacancy posted 18 days ago
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