Performance Marketing Lead

Company Description Flo Mattress is a direct-to-consumer mattress startup dedicated to delivering India's most comfortable sleep solutions. Born out of over two years of rigorous research and development, Flo has re-engineered the supply chain to eliminate middlemen, making high-quality mattresses affordable for everyone. Role Description This is a full-time, on-site role based in Mumbai for a Performance Marketing Lead. The Performance Marketing Lead will oversee and execute end-to-end digital marketing campaigns across various platforms, analyze campaign performance, track KPIs, and implement strategies to optimize return on investment. The role involves managing budgets, conducting performance testing, coordinating with cross-functional teams, and keeping up with the latest trends in performance marketing. Collaboration and innovation will play key roles in achieving marketing success. What you'll get: • The opportunity to join a high growth company with room to explore • A super team of colleagues who are all excited to actually make a difference • You'll be working with senior/upper management directly so you'll be involved in core decisions What we expect you to do: • Own end-to-end strategy, execution, and optimization of performance marketing campaigns across Google Ads, Meta Ads, marketplace and more. • Manage budgets ranging from high-scale media spends to lean campaign allocations with equal efficiency. • Collaborate across teams for campaign planning, goal-setting, and performance analysis. • Build and maintain dashboards using Looker Studio, and GA4 for real-time reporting and insights. • Identify growth opportunities and recommend automation workflows (Zapier, scripts, etc.) to improve campaign efficiency. • Lead performance audits, conversion tracking setups, and cross-channel attribution modeling. • Stay ahead of platform changes, industry trends, and AI-