Content & Culture Specialist | Alcobev Brand

Role: Content and Culture Specialist 

Location: MG Road, Gurgaon 

Full-time, in-office role

Role Overview

We are looking for a Culture Specialist who lives inside culture before it becomes a headline.

Someone who knows why a meme, a track, a bit or a restaurant opening is about to matter, weeks before everyone is talking about it. Someone who can sit with a music label, a comedian, a chef, a creator or a client’s marketing team and get all of them speaking the same language.

You will work closely with the brand team in Gurgaon and the larger agency team out of Mumbai to shape and execute culture marketing for our client’s India business, building campaigns that tap into music, comedy, food and pop culture to earn genuine cultural relevance, not borrowed hype.

You understand streaming culture, stand-up circuits, indie music scenes, food and drinking culture, and the creators shaping all of it. But you also understand content pillars, editorial voice, campaign measurement and how to brief a team so the work doesn’t lose its edge on the way to execution.

You don’t just track culture. You shape what gets talked about next.

Key Responsibilities

1. Shape Culture Strategy

• Work with the Gurgaon brand team to define culture marketing strategy for India, across music, comedy, food/epicurean culture and youth culture.
• Bring ideas and campaigns that grow brand love and cultural relevance, not just reach.
• Flag where the brand should show up in culture, and where it shouldn’t.
• Act as the go-to cultural voice within the team, championing bold, original ideas while staying true to the brand’s global identity.

2. Drive Content, Partnerships and Experiences

• Contribute to and help execute culturally rooted campaigns across content, partnerships, creator collaborations and experiential marketing.
• Build relationships with artists, comedians, chefs, labels and creative partners, and know how to balance their voice with brand objectives.
• Help shape content pillars and editorial voice across short-form, long-form, social-first and emerging formats, built to earn attention organically.
• Support the planning and execution of high-impact experiential activations, live events and fan experiences that connect the brand to culture in ways people actually remember.

3. Work Across Teams

• Partner closely with the Gurgaon brand team on day-to-day priorities and with the Mumbai agency team on broader strategy and execution.
• Bring strategists, creatives, creators and partners into one clear point of view.
• Keep work moving smoothly across two cities and two teams, without losing cultural sharpness in translation.

4. Make It Measurable

• Support measurement frameworks for culture and content marketing.
• Use audience insight and performance data to refine ideas and show business impact, without diluting the cultural edge of the work.

5. Stay Ahead of Culture

• Stay ahead of cultural trends, shifts in consumer behaviour and the competitive landscape across India.
• Bring fresh, outside-in thinking to the brand and agency team.
• Understand what needs to travel and what needs to stay hyperlocal, so the work never feels like a global idea dropped into an Indian market.

Skills & Qualifications

We are looking for someone who:

• Has 6+ years of experience in marketing with a strong focus on culture, music, comedy, content and experiential, ideally within entertainment, media, F&B or lifestyle platforms.
• Is a content strategist at heart, has helped build content programmes from the ground up, and has a strong editorial instinct for what a brand should and shouldn’t say.
• Has experience working with artists, comedians, chefs, labels and creative partners, and knows how to balance talent storytelling with brand objectives.
• Is deeply immersed in Indian pop culture, music, comedy and the epicurean scene, with an authentic understanding of the communities, movements and moments shaping audiences today.
• Thinks strategically and culturally, and can bring a compelling point of view to cross-functional teams and partners.
• Is comfortable working across two teams and two cities, navigating ambiguity and influencing stakeholders without formal authority over them.