Ecommerce Marketplace Executive

Marketplace Growth, Operations & P&L Manager
Myntra | Nykaa Fashion | AJIO | Tata CLiQ | Amazon | Flipkart

About Diving Swan

Diving Swan is a modern demi-fine jewellery brand created for the confident and expressive woman. We are building a global consumer brand from India, rooted in minimalism, elegance and everyday luxury.

Founded by an IIM Ahmedabad alum with over 15 years of experience across four unicorn startups, and backed by leading unicorn founders as investors and mentors, Diving Swan is building India’s next iconic global D2C jewellery brand.

Role Overview

We are looking for a hands-on, analytical and commercially driven Marketplace Growth, Operations & P&L Manager to take end-to-end ownership of Diving Swan’s business across Myntra, Nykaa Fashion, AJIO and Tata CLiQ.

The role will cover the complete marketplace lifecycle:

Catalogue → Listings → Pricing → Advertising → Inventory → Orders → Returns → Reconciliation → Profitability

This is not limited to catalogue uploads or order processing. The person will be responsible for growing marketplace revenue while maintaining strong contribution margins, accurate inventory, timely fulfilment, effective advertising, efficient return management and complete financial reconciliation.

The role requires regular hands-on work across marketplace seller portals, Unicommerce, advertising dashboards, Excel or Google Sheets and marketplace reports.

Key Responsibilities

1. Marketplace Growth and Business Ownership

• Own monthly and quarterly revenue, margin and profitability targets for each marketplace.
• Build platform-specific growth plans covering assortment, hero SKUs, price bands, events, promotions and advertising.
• Identify products to scale, advertise, optimise, reprice, replenish or discontinue.
• Monitor competitors across jewellery, fashion accessories, pricing, offers, catalogue depth and positioning.
• Coordinate with marketplace category managers and account managers to improve visibility and participation in campaigns.
• Ensure growth decisions are based on net revenue and contribution margin, not only gross sales.

2. Catalogue, Listings and Content

• Maintain a clean master catalogue across Myntra, Nykaa Fashion, AJIO and Tata CLiQ.
• Ensure correct mapping of internal SKU codes, Style IDs, marketplace product IDs and Unicommerce SKU codes.
• Create and optimise product titles, descriptions, bullet points, search keywords, care instructions and attributes.
• Maintain accurate details including metal, plating, colour, style, occasion, dimensions, weight, closure type, MRP and selling price.
• Upload and manage product images, close-ups, on-model images, lifestyle images and videos.
• Ensure compliance with each marketplace’s image, content and listing requirements.
• Resolve rejected, duplicate, blocked, incomplete or suppressed listings.
• Regularly audit live listings for content, images, prices, inventory and SKU-mapping accuracy.

3. Listing Optimisation and SKU Analysis

• Analyse product performance using impressions, product views, CTR, conversion rate, units sold, revenue, advertising spend, inventory and return rate.
• Identify:
  • High-impression but low-click products
  • High-click but low-conversion products
  • High-sales but low-profit products
  • High-return products
  • Out-of-stock bestsellers
• Improve listing performance through better images, titles, attributes, pricing and product positioning.
• Classify SKUs into actionable groups:
  • Scale
  • Advertise
  • Optimise
  • Reprice
  • Replenish
  • Reduce exposure
  • Discontinue
• Prepare regular marketplace-wise, category-wise and SKU-wise performance reports.
• Conduct pre- and post-optimisation analysis to measure the impact of listing changes.

4. Marketplace Advertising and Promotions

• Plan and manage marketplace advertising, PLA and visibility campaigns.
• Select products for advertising based on conversion, inventory, margins, ratings, return rates and sales history.
• Monitor ROAS, ACOS, TACOS, CTR, CPC, conversion rate and cost per order.
• Scale profitable campaigns and reduce or pause campaigns with poor contribution.
• Ensure advertising is not run on products with low stock, weak listing quality, poor ratings or high return rates.
• Plan coupons, event discounts, promotional pricing and marketplace visibility packages.
• Maintain a weekly advertising performance report and campaign change log.

5. Pricing and Marketplace Events

• Maintain accurate MRP, selling price, discounts and platform-specific pricing.
• Evaluate commission, logistics charges, return fees, advertising costs and expected contribution before approving discounts.
• Create pricing calculators for major marketplace campaigns and events.
• Ensure all bulk price uploads follow an approval and verification process.
• Plan marketplace event participation based on inventory, margin, historical conversion and expected demand.
• Monitor performance during live events and reallocate budgets or inventory where required.
• Prepare post-event reports covering revenue, advertising, returns, contribution margin and inventory movement.

6. Inventory and Order Management

• Monitor inventory across the warehouse, Unicommerce and marketplace portals.
• Resolve inventory mismatches, overselling risks, negative stock and sync failures.
• Maintain sufficient stock for hero SKUs, campaigns and marketplace events.
• Process orders from receipt to dispatch within applicable marketplace SLAs.
• Coordinate the generation of picklists, invoices, shipping labels and manifests.
• Work with the warehouse to ensure correct picking, quality checks, packing and courier handover.
• Track order statuses from:
  • New Order
  • Ready to Dispatch
  • Dispatched
  • Shipped
  • In Transit
  • Out for Delivery
  • Delivered
  • Cancelled
  • RTO
• Maintain signed manifests and pickup evidence.
• Track delayed pickups, stuck shipments, lost shipments and fulfilment exceptions.
• Reduce seller cancellations, dispatch breaches and operational penalties.

7. Returns, RTO and Claims

• Manage customer returns, RTOs and reverse logistics across all marketplaces.
• Monitor return pickups, return-in-transit and return-delivered statuses.
• Ensure returned packages are opened under CCTV and appropriate evidence is preserved.
• Classify returns as sellable, damaged, used, wrong product, empty box, missing item or counterfeit substitution.
• Ensure sellable returns are added back to inventory and disputed products are quarantined.
• File claims within prescribed timelines for:
  • Wrong-product returns
  • Damaged or used returns
  • Empty packages
  • Missing returns
  • Lost shipments
  • Incorrect deductions
• Maintain photographs, videos, manifests, labels and other supporting evidence.
• Track every claim until approval, rejection or reimbursement.
• Analyse return and RTO reasons by SKU, category and marketplace.
• Recommend improvements in content, product quality, packaging and assortment to reduce returns.

8. Reconciliation and Marketplace P&L

• Download and reconcile order, shipment, return, settlement, fee, advertising, claim and bank reports.
• Perform order-level reconciliation from customer order to final bank receipt.
• Validate:
  • Selling price and discounts
  • Marketplace commission
  • Forward and reverse logistics charges
  • Return fees
  • Advertising deductions
  • Penalties
  • Taxes
  • Claims and reimbursements
• Identify missing settlements, incorrect deductions, duplicate fees, unrecovered claims and bank mismatches.
• Raise and follow up on financial disputes until closure.
• Prepare monthly P&Ls by marketplace, category, Style ID and SKU.
• Calculate:
  • Gross margin
  • Contribution margin
  • Contribution after advertising
  • Net realisation
  • Return-adjusted profitability
  • Break-even ACOS
  • Break-even selling price
• Explain variances between planned and actual profitability.

Reporting Cadence

Daily

• Orders pending processing
• Dispatch and pickup SLA
• Inventory mismatches
• Stuck shipments
• Returns and claims
• Advertising spend
• Critical marketplace tickets

Weekly

• Revenue versus targets
• Advertising performance
• Hero and underperforming SKUs
• Low-stock and out-of-stock products
• Returns and RTO
• Open claims, tickets and reconciliation issues

Monthly

• Marketplace-wise P&L
• Settlement reconciliation
• SKU and category profitability
• Event performance
• Account health
• Growth plan for the next month

Key Performance Indicators

• Net marketplace revenue
• Contribution margin
• ROAS, ACOS and TACOS
• Conversion rate
• Catalogue completeness
• In-stock percentage
• Order-processing and dispatch SLA
• Seller cancellation rate
• Customer return and RTO rate
• Claim recovery percentage
• Settlement accuracy
• Unreconciled receivables
• Marketplace account health

Candidate Profile

• 3–6 years of hands-on marketplace management experience.
• Experience with at least two of Myntra, Nykaa Fashion, AJIO or Tata CLiQ.
• Strong preference for candidates with direct Myntra experience.
• Experience in catalogue management, advertising, order processing, returns, reconciliation and P&L preparation.
• Strong Excel or Google Sheets skills, including lookups, pivot tables and large-data analysis.
• Understanding of GMV, net revenue, ROAS, ACOS, TACOS, contribution margin and return-adjusted profitability.
• Experience with Unicommerce is preferred.
• Experience in jewellery, fashion, beauty or lifestyle categories will be an advantage.
• Strong ownership, attention to detail, analytical thinking and follow-through.

What We Offer

• End-to-end ownership of Diving Swan’s marketplace business.
• Direct exposure to founders and senior leadership.
• Opportunity to build processes and systems at an early-stage global brand.
• Mentorship from experienced unicorn founders and operators.
• Competitive fixed compensation with performance-linked incentives.
• Significant learning and career growth as the brand scales.