Customer Activation Senior Specialist, Data Context Layer
MSD
About the Company
Based in Hyderabad, join a global healthcare biopharma company and be part of a 130-year legacy of success backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.
Be part of an organisation driven by digital technology and data-backed approaches that support a diversified portfolio of prescription medicines, vaccines, and animal health products.
Drive innovation and execution excellence. Be a part of a team with passion for using data, analytics, and insights to drive decision-making, and which creates custom software, allowing us to tackle some of the world's greatest health threats.
Our Technology Centers focus on creating a space where teams can come together to deliver business solutions that save and improve lives. An integral part of our company’s IT operating model, Tech Centers are globally distributed locations where each IT division has employees to enable our digital transformation journey and drive business outcomes.
These locations, in addition to the other sites, are essential to supporting our business and strategy. A focused group of leaders in each Tech Center helps to ensure we can manage and improve each location, from investing in growth, success, and well-being of our people, to making sure colleagues from each IT division feel a sense of belonging to managing critical emergencies. And together, we must leverage the strength of our team to collaborate.
Mandate skills : Customer activation, DCL, MCP, OWL
About the Role
This role is part of a broader enterprise initiative to establish a Data Context Layer (DCL) — a foundational capability designed to provide consistent, reusable, and scalable context across enterprise data products.
The DCL is intended to address challenges related to data fragmentation, lack of shared semantics, and inconsistent interpretation of data across systems and products. It establishes a unified layer for representing context, relationships, and meaning, enabling downstream products to operate with greater consistency, interoperability, and intelligence.
In addition, the DCL plays a critical role in enabling agentic AI capabilities across the enterprise by providing the structured context and semantic grounding required for intelligent agents to operate reliably. This includes ensuring that agent-driven workflows and decisions are based on consistent, governed, and interpretable data context, reducing risks associated with fragmentation, ambiguity, and lack of control.
Within this initiative, we are seeking a Customer Activation Specialist to drive initial engagement, onboarding, and early value realization for an enterprise capability that enables teams to publish, discover, and consume standardized data context through self-service. This role focuses on helping customers and internal users get started quickly, understand the value of the capability, and successfully complete their first use cases.
Responsibilities
- Drive customer and user activation for the enterprise data context self-service capability.
- Guide new users through onboarding, setup, and first-time success.
- Help users identify high-value initial use cases and achieve early outcomes quickly.
- Partner with product, service design, engineering, governance, and communications teams to ensure a smooth activation experience.
- Deliver onboarding sessions, walkthroughs, and tailored enablement for different user groups.
- Create activation materials such as:
- quick-start guides
- first-use case playbooks
- onboarding checklists
- FAQs
- demo flows
- Remove barriers to initial adoption by identifying issues, answering questions, and routing users to the right support.
- Track activation metrics such as:
- time to first value
- onboarding completion
- first use case completion
- early usage frequency
- Collaborate with adoption and product teams to ensure activation insights inform ongoing improvements.
- Help users understand how the capability supports agentic AI workflows , including prompt quality, context quality, and reliable context delivery.
- Build trust and confidence in the platform through responsive, high-touch support during the early activation period.
Qualifications
- 5+ years of experience in customer activation, onboarding, customer success, training, enablement, or related roles.
- Experience supporting technical products, digital platforms, or enterprise capabilities.
- Strong communication, facilitation, and relationship-building skills.
- Ability to explain technical concepts in simple, actionable language.
- Familiarity with data context, metadata, ontology, or semantic concepts .
- Working knowledge of agentic AI, prompt engineering, and context engineering concepts.
- Strong organizational skills and the ability to manage multiple onboarding activities at once.
Preferred Skills
- Experience supporting data platforms, AI platforms, knowledge platforms, or self-service enterprise tools.
- Familiarity with ontologies , OWL, RDF, knowledge graphs, MCP, A2A, or timbr-like technologies.
- Background in customer onboarding, activation, or user enablement in enterprise environments.
- Experience measuring activation success through usage metrics and feedback loops.
- Comfort working across product, engineering, governance, and customer-facing teams.
- Experience helping users move from first exposure to first measurable success.
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