Performance Marketing Specialist

Job Summary:

We are hiring a Performance Marketing Specialist to drive revenue growth for D2C and e-commerce brands.

The role focuses on scaling paid campaigns, improving ROAS, optimizing funnels, and driving profitable growth across multiple digital platforms, including Shopify, Amazon, Flipkart, and quick commerce apps.

This is a performance-first role where business growth is the core KPI.

Key Responsibilities:

• Plan, execute, and optimize campaigns on Meta Ads and Google Ads.
• Build full-funnel marketing strategies (TOF, MOF, BOF).
• Identify winning ads, audiences, and creatives, and scale them.
• Manage daily budgets and optimize for ROAS and CAC.
• Drive sales on Shopify, Amazon, and Flipkart.
• Optimize listings, pricing, bundles, and offers.
• Improve conversion rates and increase AOV.
• Analyze product performance and scale best-sellers.
• Manage visibility on Blinkit, Zepto, and Instamart.
• Improve search ranking, offers, and product discoverability.
• Align marketing campaigns with instant purchase behavior.
• Coordinate with inventory and pricing teams.
• Work with design and content teams to create high-performing ad creatives.
• Develop hooks, messaging angles, and campaign strategies.
• Run A/B tests for ads, creatives, and audiences.
• Suggest landing page improvements for better conversions.
• Monitor performance using Google Analytics and ad dashboards.
• Track key metrics, including ROAS, CAC, CPA, conversion rate, and AOV.
• Identify funnel drop-offs and optimize accordingly.
• Share performance insights and actionable recommendations.
• Present reports and growth strategies to clients.
• Take ownership of brand performance and revenue outcomes.
• Make data-driven decisions and handle client communication.

Requirements:

• 2–5 years of experience in performance marketing.
• Strong experience with D2C/e-commerce brands (mandatory).
• Experience with Meta Ads and Google Ads.
• Strong analytical and problem-solving skills.
• Ability to scale campaigns profitably.
• Client-facing communication experience.

Required Skills:

• Media buying and budget scaling.
• Retargeting and audience segmentation.
• Funnel strategy (TOF–MOF–BOF).
• Conversion tracking (Pixel, events, attribution).
• Creative testing mindset.