Associate- User Acquisition
Ruby Seven Studios, Inc.
We are seeking a highly motivated and data-driven User Acquisition Specialist to join our growth team. You will be responsible for managing the entire UA funnel — from campaign conceptualization to in-depth performance analysis — with the goal of acquiring high-quality users at scale and maximizing long-term ROI. This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration, making it ideal for someone passionate about scaling mobile games in the social casino space. Key Responsibilities 1. Technical & Execution Plan, launch, and optimize UA campaigns across Meta (Facebook/Instagram), Google Ads (UAC), TikTok, Apple Search Ads, Unity, and other ad networks/DSPs. Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals. Implement structured A/B tests for campaigns, audiences, and creatives. Ensure accurate event configuration and tracking across ad platforms and Mobile Measurement Partners (MMPs) (AppsFlyer). Partner with engineering teams to QA and troubleshoot SDK/event integrations. 2. Analytical & Reporting Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks. Calculate breakeven points and model projected LTV/ROI by user cohorts. Understand and act on player journey metrics (ex. New users: D0–D7; Retained users: D7+; Reactivated users). Build dashboards and performance reports in tools such as Looker Studio, Tableau, or Power BI. Apply predictive modeling and early KPIs (D0–D3) to forecast long-term user value, for decision making. 3. Strategic Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement. Create and manage audience strategies (custom audiences, lookalikes, retargeting cohorts). Design and execute re-engagement campaigns for churned or low-activity users
Vacancy posted 24 days ago
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