Head - D2C (Direct-to-Consumer)
Ghar Soaps
Head - D2C (Direct-to-Consumer)
Start Date
Starts Immediately
CTC (ANNUAL)
Competitive salary Competitive salary
Experience
5 year(s)
5 year(s)
Apply By
Not Provided
Posted 4 days ago
Job
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About the job
Department: E-commerce / Growth
Location: Pune
Experience: 5 -10 Years (D2C/FMCG/Beauty & Personal Care preferred)
About the Role:
We are looking for a dynamic and growth-oriented Head D2C to lead and scale our Direct-to-Consumer business. This role will own the end-to-end D2C P&L, drive revenue growth, optimize customer acquisition and retention, enhance website performance, and deliver a best-in-class customer experience. The ideal candidate has proven expertise in scaling D2C brands, driving digital growth, and building high-performing teams.
Key Responsibilities :
D2C Business Strategy
- Develop and execute the overall D2C growth strategy aligned with business objectives.
- Own the complete D2C P&L, including revenue, profitability, and operational efficiency.
- Build long-term growth plans to scale the brand across owned digital channels.
- Identify new growth opportunities, customer segments, and product categories.
Website & Conversion Optimization
- Own the performance of the D2C website (Shopify or equivalent platform).
- Improve website conversion rate (CVR), Average Order Value (AOV), and customer lifetime value (LTV).
- Optimize the customer journey, checkout process, and user experience.
- Work with Product, UI/UX, and Technology teams to implement website improvements.
Customer Acquisition & Growth
- Collaborate with the Performance Marketing team to drive profitable customer acquisition.
- Monitor CAC, ROAS, MER, LTV, and customer retention metrics.
- Develop strategies to increase repeat purchases and subscription programs.
- Scale revenue through campaigns, offers, and new customer acquisition initiatives.
CRM & Customer Retention
- Lead CRM strategy across Email, SMS, WhatsApp, and Loyalty Programs.
- Improve customer retention, repeat purchase rate, and customer engagement.
- Develop life cycle marketing campaigns and personalized communication strategies.
Merchandising & Product Strategy
- Plan product launches, bundles, offers, and promotional calendars.
- Work closely with Brand and NPD teams on product assortment and pricing strategies.
- Optimize product merchandising based on customer behavior and sales trends.
Analytics & Business Intelligence
- Monitor business performance using dashboards and analytics tools.
- Analyze traffic, conversions, revenue, customer cohorts, and retention metrics.
- Present weekly and monthly business reviews with actionable recommendations.
Cross-functional Leadership
- Collaborate with Brand, Performance Marketing, Supply Chain, Customer Support, Finance, Technology, and Product teams.
- Lead and mentor the D2C team to achieve business goals.
- Drive a culture of data-driven decision-making and continuous improvement.
Key Skills :
- Strong expertise in D2C business management.
- Deep understanding of Shopify and D2C technology ecosystems.
- Experience with Performance Marketing, CRM, and Growth strategies.
- Strong analytical and commercial acumen.
- Expertise in P&L management and business planning.
- Advanced Excel, GA4, Looker Studio, and analytics tools.
- Excellent leadership and stakeholder management skills.
Qualifications:
- Bachelor's degree in Business, Marketing, Commerce, Engineering, or a related field.
- MBA is preferred.
Preferred Experience:
- 5-10 years of experience in D2C, E-commerce, Growth, or Digital Business.
- Prior experience in FMCG, Beauty & Personal Care, Consumer Goods, or Retail.
- Proven success in scaling D2C brands with significant revenue growth.
- Hands-on experience with Shopify, CRM platforms, and analytics tools.
Earn certifications in these skills
+ 3 more skills
Who can apply
Only those candidates can apply who:
1. have minimum 5 years of experience
Salary
Probation:
Duration:
Salary during probation:
After probation:
Annual CTC: Competitive salary
Number of openings
1
Editor’s note
Information above is Internshala's interpretation and paraphrasing of what we found on the shared link.
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