Area Sales Executive

Key Responsibilities (KRAs)

1. Sales & Revenue Growth

Achieve monthly and annual sales targets for the assigned territory

Drive primary and secondary sales through dealers and distributors

Identify new market opportunities and expand territory coverage

2. Channel Management

Appoint new distributors and dealers in the assigned area

Maintain strong relationships with existing channel partners

Ensure partner profitability and engagement

3. Market Development

Increase brand visibility and product awareness in the territory

Conduct promotional activities dealer meets and campaigns

Monitor competitor activities and market trends

4. Collection & Credit Control

Ensure timely collections from dealers and distributors

Monitor outstanding payments and reduce credit risk

Maintain healthy financial discipline in the territory

5. Team Coordination

Coordinate with internal teams (logistics marketing service)

Ensure smooth order processing and delivery

Support field executives and sales coordinators

6. Customer Relationship Management

Handle customer queries and resolve escalations

Ensure high customer satisfaction and retention

Build long-term relationships with key clients

7. Reporting & MIS

Prepare daily weekly and monthly sales reports

Track KPIs like sales growth conversion ratio and collection efficiency

Provide market feedback and insights to management

Requirements

Requirements

Key Skills Required (What we need)

Strong experience in channel sales / distribution management

Good understanding of territory management and market expansion

Excellent communication and negotiation skills

Ability to achieve targets in a competitive environment

Self-driven result-oriented and proactive mindset

Willingness to travel extensively

Benefits

Benefits

What we offer

Freedom to follow your passion

Opportunity to work with one of Indias fastest-growing solar companies

Attractive incentives and performance-based rewards

Career growth opportunities in the sales domain

Hands-on exposure with leadership team

Learning and development programs

Required Skills:

Sales/ Marketing/ field Sales/ Dealer and Distributor handling

Required Education:

ITI / Graduation