BoB Financial Solutions - Senior Manager/Manager - Product Management

Role & Responsibilities : - Support the Lead - X-Sell & Servicing in driving the product delivery, optimization, and governance of in-app cross-sell and digital servicing journeys on the BOBCARD mobile application.- Own the execution of assigned product features and customer journeys, ensuring seamless customer experiences, timely delivery, regulatory compliance, and achievement of business objectives.- Gather, analyze and document business requirements through BRDs, FRDs, user stories, process flows, and acceptance criteria.- Manage product backlog for Mobile App, prioritize enhancements and defect fixes.- Drive implementation of journeys and digital products such as EMI conversions, credit limit enhancement, balance transfer, add-on cards, insurance products.- Own the development and enhancement of digital servicing features including statement access, card controls, rewards redemption, dispute management, service requests, profile management.- Coordinate with UX/UI teams to design intuitive, customer-centric journeys.- Work with Martech, Analytics, and Campaign teams to execute personalized customer engagement initiatives.- Analyze customer behavior, funnel performance, feature adoption, and customer feedback.- Collaborate with Analytics and Data Science teams to implement customer segmentation, propensity models, and targeted engagement strategies.- Support governance activities including compliance reviews, audit requirements, change management processes, release documentation, and adherence to RBI guidelines.- Identify opportunities for process automation, digitization, and customer self-service enhancements. (ref:hirist.tech)