Marketing Specialist

Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. 

Marketing/ Digital Marketing Specialist – Compression Systems & Services division,  India & SAARC

Delhi, India

About Us

Ingersoll Rand, a global leader in innovative technologies, is committed to enhancing industrial productivity and efficiency. Ingersoll Rand India Limited is engaged in the business of manufacturing and selling industrial air compressors and offers related services such as installation, commissioning, and maintenance.

Job Summary

The ideal candidate will have knowledge and experience in B2B product marketing and demand generation, ideally within the manufacturing sector. They will assist in driving lead generation & marketing for the Compression Systems & Services Division in India as well as providing support for regional marketing initiatives. The candidate will be working on strategic brands such as Ingersoll Rand, CompAir and other brands as well. This role will be responsible for aiding and planning a wide variety of marketing activities and will involve cooperation with regional and global contacts. This includes multi-channel marketing campaigns, product launches, events, exhibitions, creation of collaterals, and digital channels including websites and social media. The candidate will need to work closely with regional sales teams and product management to ensure ROI of all marketing activities and deliver to the needs of the business. The candidate will be reporting to Aditi Mehrotra, Marketing Manager.

Responsibilities

• Demand Generation: New Customer Acquisition & New Product Development
• Campaigns and Content: Design and execute multichannel marketing campaigns (email, social media, etc.) to generate qualified leads
• Lead Management: Collaborate with sales and channel partners to drive lead management process compliance and optimization
• Events & Exhibitions: Execute in-person and virtual events, including tradeshows, webinars, Customer Contact Programs, Technical Days, lunch and learn, and other customer and Distributor-facing events. Set and adhere to budget, managing processes with internal stakeholders. Collaborate with vendors and third parties to support the activity. Create collateral and digital initiatives.
• Analytics & Reporting: Track campaign performance and analyze data to provide insights and recommendations for continuous improvement. Utilize CRM tools (e.g., Salesforce, Workfront, Qlik) to track and report on results of leads and opportunities, reporting on KPIs including MQLs, Net Promoter Score, response time, conversion rate, funnel add, and bookings.

Website

Linkedin Pages

• CompAir :
• Ingersoll Rand EMEIA ( Europe, Middle East, India & Africa) page
• Ingersoll Rand Sponsored page

Basic Qualifications

• Degree or equivalent in Marketing, preferably Digital Marketing.
• 5-7 years of relevant experience in a B2B environment.
• Fluent written and verbal communication in English.
• Travel & Work Arrangements/Requirements
• Full time Job with Work from Office – Delhi, India, 5 days a week.

Key Competencies

• Knowledge of CRM systems – particularly Salesforce.
• Knowledge of marketing automation tools, preferably Eloqua, Workfront, Qlik.
• Knowledge of digital marketing elements such as SEO, SEA, web editing, and campaign management.
• Well-organized and self-motivated with excellent communication and interpersonal skills.
• Capable of collaborating with a wide range of stakeholders across the organization.

Ingersoll Rand Inc. (NYSE:IR), driven by an entrepreneurial spirit and ownership mindset, is dedicated to helping make life better for our employees, customers and communities. Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40+ respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise, productivity and efficiency. For more information, visit