YouTube Growth & Category Manager

About Masai School

Masai School is one of India's leading outcome-driven career schools, focused on transforming careers through high-quality education and strong industry partnerships.

Role Overview

At  Masai , we are looking for a YouTube Growth & Category Manager to own and scale our YouTube business end-to-end. This role goes beyond content creation—you will be responsible for building a content-to-growth and revenue engine , driving audience growth, paid conversions, monetization, and overall business performance.

You will work at the intersection of content, growth, product, marketing, and business , using audience insights and data to create scalable strategies that translate into measurable revenue and ROI.

Key Responsibilities

• Own the end-to-end YouTube business, from views and subscribers to conversions, revenue, and P&L .

• Build and optimize content-to-conversion funnels to drive qualified leads and paid user growth.

• Develop content strategies aligned with audience needs, market trends, and Masai's business goals.

• Drive revenue growth and continuously improve ROI on content investments .

• Own and improve key YouTube metrics including CTR, watch time, retention, engagement, subscriber growth, and conversions .

• Lead experimentation across thumbnails, hooks, formats, topics, CTAs, publishing cadence, and content distribution .

• Work closely with educators, creators, and content teams to improve content quality, audience engagement, and conversion.

• Build distribution channels across communities, partnerships, social platforms, and external ecosystems to maximize content reach.

• Leverage YouTube and business analytics to identify growth opportunities, audience segments, and monetization levers .

• Partner with Product, Marketing, Sales, and Business teams to align YouTube initiatives with broader go-to-market and revenue objectives .

• Track business performance and present growth insights, revenue impact, ROI, and strategic recommendations to leadership.

• Build scalable processes and operating mechanisms to continuously grow Masai's YouTube business.

What We're Looking For

• 5–8 years of experience in YouTube growth, content-led growth, digital business, growth marketing, or a similar role.

• Proven experience in scaling YouTube channels or content businesses with measurable impact on growth, revenue, or conversions.

• Strong understanding of YouTube growth drivers including CTR, retention, watch time, engagement, subscriber growth, and recommendation algorithms .

• Hands-on experience building or optimizing conversion funnels and monetization strategies .

• Strong business ownership mindset with experience managing growth, revenue, ROI, or P&L-oriented metrics .

• Strong analytical and problem-solving skills with a data-driven approach to decision-making .

• Experience working with or managing creators, educators, content teams, or cross-functional stakeholders .

• Ability to translate audience and performance data into clear business and content strategies .

• Strong communication, stakeholder management, and execution skills.

Why Masai?

This is an opportunity to build and own a high-impact YouTube business from the ground up . You will have significant ownership across content, growth, conversion, and revenue, with the opportunity to directly influence how Masai reaches and converts its next generation of learners.