About Mindler :

Mindler is the most-advanced website for online career assessment, career guidance and career counselling in India, designed for school students and graduates. Mindler helps you discover your perfect career through its 5- dimensional career assessment, and revolutionary approach to career counselling and career guidance. Get your career into safe hands with Mindler, today!

We are seeking an experienced Senior Content Writer to join our dynamic team and lead our content creation efforts. As a Senior Content Writer, you will be responsible for crafting engaging and compelling content while also overseeing a team of talented content writers, graphic designers, video editors, and other creative professionals.

Writing, Editing, and Proofreading: Produce high-quality, original, and error-free content across various channels, including blogs, articles, website copy, social media posts, emails, and more.

Team Management: Lead and mentor a team of content creators and designers, fostering a collaborative and innovative work environment. Provide guidance and support to team members to help them achieve their full potential.

Cross-platform Content Strategy: Develop and execute a comprehensive content strategy that spans multiple platforms, ensuring consistent messaging and brand identity throughout.

Idea Generation: Collaborate with team members to brainstorm and generate fresh, creative ideas that resonate with our target audience and drive engagement.

Editorial and Technical Support: Offer expert guidance and support in terms of content development, creative direction, and technical aspects to enhance the quality and impact of content.

Content Management: Oversee content distribution across various platforms, including social media, email newsletters, and other marketing channels. Ensure timely and consistent content delivery.

Social Media Ideation and Strategy: Develop innovative and effective social media posts and calendars that align with the overall content strategy and brand voice.

External Agency Coordination: Collaborate with external agencies for blog creation and other content-related projects, ensuring seamless coordination and delivery.

Blog Calendar Management: Maintain and manage the blog calendar, ensuring a steady flow of relevant and engaging content.

Cross-departmental Collaboration: Liaise with the marketing team and other departments/teams to understand content requirements, align with organizational goals, and deliver content that meets business objectives.

Key Responsibility Areas:

Objective: To create strategies, and engaging content for various channels, including social media, marketing mailers, blogs, and other content-related tasks, while driving brand awareness and audience engagement to achieve marketing objectives.

Mindler Verticals

• B2C (Students-centric)

• B2B (Institutions-centric)

• International Certified Career Coach (Career Professionals)

• Mindler Partner (Career Professionals)

Roles And Responsibilities

Social Media

Ideating and Visualizing with the team

Creative copies for the posts

Post Copies and Hashtags (Not Frequently)

Researching and gathering data to develop well-informed strategic plans for our social media handles.

Coordinating with the designers and Writers to approve the creatives

Collaborating and coordinating with the vertical heads regarding content and creative requirements.

Marketing Content

Mailers and WhatsApp messages

Brochures, Newsletters, Webinar Content

Understanding and Managing Content Strategies and Executing Marketing Campaigns

Coordinating with the Marketing Team

Blogs

Ideating SEO Blog topics

Understanding Competitor Blogs and Strategising effective ways to tap into SEO strategies.

Coordinating and allotting blogs to Freelancers and External agencies

Blog Review and Coordinating with the counselling team to get the blogs reviewed from them and facts checked

Review Published Content

Miscellaneous Content

Content Delivery requirements that can be PR articles, documents, and other relevant write-ups.

Overall Responsibilities:

Content Creation and Curation:

Develop high-quality, creative, and audience-centric content for social media platforms, marketing mailers, WhatsApps, blogs, and other relevant channels.

Write engaging and persuasive copy that aligns with the brand voice and tone.

Conduct thorough research on industry trends, target audience preferences, and competitor analysis to produce relevant and compelling content.

Ensure content is optimized for the specific channel and target audience (e.g., character limits, hashtags, keywords).

Content Strategy and Planning:

Generate content ideas and themes that align with the objectives, target audience interests, and industry trends

Stay updated with emerging content formats, social media trends, and best practices to drive innovation and engagement.

Content Optimization and Distribution:

Implement effective search engine optimization (SEO) techniques to optimize content for organic visibility and traffic.

Create catchy headlines, subject lines, and call-to-actions to maximize click-through rates and conversions.

Collaborate with the design team to create visually appealing and shareable content assets (images, infographics, videos) to enhance engagement.

Collaboration and Communication:

Coordinate with cross-functional teams (marketing, design, social media) to ensure content alignment and consistency.

Seek input and feedback from stakeholders to enhance content quality and effectiveness.

Actively participate in brainstorming sessions, content ideation, and planning meetings.

Communicate effectively with team members to understand requirements and deliver on expectations.

Must-Have Skills:

Excellent communication & presentation skills

Command over Google Sheets, MS Excel and MS Powerpoint

Ability to comprehend, analyse and assess changing business dynamics

Willingness to pick new challenges and activities to drive business interests

Intrinsically motivated and a team player