Company Name : Doon Animal Welfare

Job Type : Full Time

Salary : ₹20000 - ₹22000

Job Description :

ob Title:Digital Marketing Manager

Organization:Doon Animal Welfare

Location:Dehradun

Job Summary:

Doon Animal Welfare is seeking an enthusiastic and experienced Digital Marketing Manager to lead our digital marketing efforts. This role is critical in promoting our mission of animal welfare and advocacy by leveraging digital channels effectively. The Digital Marketing Manager will develop and execute digital marketing strategies to drive awareness, engagement, support, and growth for our organization.

Key Responsibilities:

Digital Strategy Development:Collaborate with the leadership team to define digital marketing goals and strategies aligned with the organization's mission.
Develop comprehensive digital marketing plans to achieve awareness, fundraising, and advocacy objectives.

Content Marketing:Oversee the creation and distribution of engaging and informative content across digital platforms, including social media, website, email, and blog.
Ensure content aligns with our mission and resonates with our target audience.

Social Media Management:Manage and grow our presence on social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
Develop and execute social media campaigns to drive engagement and support.

Email Marketing:Plan and execute email marketing campaigns to nurture and engage our supporter base.
Monitor email performance and optimize campaigns for maximum impact.

Website Management:Maintain and update the organization's website to ensure it reflects our mission and objectives.
Optimize the website for user experience, SEO, and mobile-friendliness.

Paid Advertising:Manage Google Ads, Facebook Ads, and other paid advertising campaigns to drive traffic, donations, and volunteer sign-ups.
Monitor budgets and ROI to ensure efficient spending.

Analytics and Reporting:Regularly analyze digital marketing performance using tools like Google Analytics.
Provide reports and insights to measure the success of campaigns and make data-driven decisions.

Community Engagement:Foster and engage with our online community, responding to comments, inquiries, and feedback.
Develop partnerships and collaborations with influencers or related organizations.

Qualifications:

Bachelor's degree in marketing, communications, or a related field (preferred).
Proven experience in digital marketing, ideally in a nonprofit or advocacy setting.
A genuine passion for animal welfare and advocacy.
Proficiency in digital marketing tools, including social media platforms, email marketing software, and content management systems.
Strong analytical skills and the ability to interpret data to drive strategic decisions.
Excellent communication and team collaboration skills.
Creative thinking and a commitment to innovative digital marketing approaches.

Working Environment:

The Digital Marketing Manager at Doon Animal Welfare will work closely with the marketing team, volunteers, supporters, and external partners to achieve the organization's mission. They will also collaborate with the leadership team to align digital efforts with the broader organizational goals.

This job description emphasizes the importance of digital marketing in advancing the cause of animal welfare and highlights the need for a passionate and skilled manager to lead these efforts effectively.

Job Type: Full-time

Salary: ₹20,000.00 - ₹22,000.00 per month

Schedule:

Day shift

Ability to commute/relocate:

Dehradun, Uttarakhand: Reliably commute or planning to relocate before starting work (Preferred)

Education:

Bachelor's (Preferred)

Experience:

Digital marketing: 2 years (Required)
total work: 3 years (Preferred)

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