Company Started in Year 1905. Employee Strength is 300+employees are currently employed with the company.

Empowering the learning ecosystem for schools and students with 21st-century tech-based

learning solutions.

Responsibilities

Your core responsibilities will include:

● Strategy & Planning:

○ Creating and owning content strategy for the quarter that speaks to our different audience

personas

○ Generating and maintaining a content calendar based on the education sector in India,

including keeping track of important events for the K12 segment

○ Applying brand guides and templates to ensure all our content is consistent in terms of style,

quality and tone of voice and optimized for search and social promotions

○ Creating a plan to strategically use content as a promotional tool for every event and

campaign

● Content Creation:

○ Delivering high quality pieces of writing on our website and social platforms with the goal of

attracting customers and boosting brand awareness

○ Creating promotional material for events, special programs, webinars such as – emailers,

blogs, brochures, posters, standees, etc

○ Working with partner agencies (if existing) to deliver on the content plan while ensuring

quality standards we set for ourselves

Support from us for the role:

• Access to academics and operations team members to help you source information for your content

• Designer/s to help you bring your words and ideas to life

• Strong and steadfast support of the Marketing Managers for feedback and guidance

What we hope you will *definitely* have:

• 2 – 3 years of experience writing content (preferably for a brand and in EdTech)

• Past work that exhibits both strong brand thinking and content writing skills

• If your past work is on-point, you don't need this - A bachelor's degree in any discipline (degree(s) in

English language / Mass Media preferred)

• Working knowledge of social media channels and copywriting experience

• Ability to quickly come up to speed on our educational courses, platforms and services

• Strong track record of working successfully and efficiently in a fast-paced, unstructured environment

Senior Creative Writer