Job Description : Senior Executive - Social Media

Location: Powai

Work model: Onsite working

Responsibilities:

Strategy Development:

● Develop and implement a comprehensive social media strategy aligned with business goals and marketing objectives.

● Identify target audience, trends, and insights to develop engaging content.

● Stay up-to-date with changes in social media platforms and tools, and adjust the strategy as needed.

● Track competition & recommend strategies based on the observations

Content Creation and Curation

Community Management:

● Interact with the online community and respond to comments, messages, and mentions promptly and professionally.

● Foster positive relationships with followers and manage online discussions.

● Handle customer queries and complaints effectively and escalate issues when necessary.

Social Media Advertising

Online reputation management:

● Understanding on ORM and knowledge on using the tool & setting up response matrix

● ORM reports to understand brand sentiment amongst the various stakeholders

Qualifications:

● Bachelor’s degree in Marketing, Communications, Business, or a related field.

● 2-3 yrs of Demonstrated experience in managing social media platforms for a business or organization.

● Strong understanding of social media platforms, trends, and best practices.

● Excellent written and verbal communication skills.

● Basic knowledge of social media advertising and content marketing principles.

● Proficiency in social media management tools and analytics platforms.

● Creative mindset with the ability to generate engaging and innovative content ideas.

● Strong attention to detail and organizational skills.

● Ability to work independently and collaboratively in a team environment

Social Media Executive